A new tourism strategy aimed at boosting the local economy, supporting business and backing jobs has been launched by Blaby District Council.   

The Tourism Growth Plan has been developed with input from partners and local businesses. It was officially launched during English Tourism Week linking in with this year’s theme Supporting People and Places to Drive Growth.

Building on the success of the previous plan, it sets out ambitions for an increase in visitor numbers and the local economy by 10% up to 2030.   

Figures show in 2023 tourism added £216.84m to the District’s economy and supported more than 2,000 local jobs.   

Dedicated website and social media channels are helping push the Council’s own offerings, such as heritage walks and Bouskell Park ice-house tours.   

Popular events such as Cosby Yarn Bomb and The Victory Show also feature, as well as hints on places to visit, stay and eat.

A key strength has been cooperation with local outlets through the Blaby District Tourism Partnership. Working with Visit Leicester has also provided wider opportunities. These alliances remain a priority in the Plan.    

Other priorities include:  

• Supporting firms facing skills or recruitment issues
• Using waterways, green spaces and cycling and walking routes to draw in visitors
• A focus on accessible spaces
• Promoting and boosting sustainable tourism

Marc Greenwood, Executive Director for Place at Blaby District Council, said: “Boosting tourism enhances the reputation of Blaby District as an attractive place to live, work, visit and invest in. By raising our profile as an inspiring destination we can support businesses, safeguard jobs and grow the economy. A healthy tourism sector helps our District thrive. It creates rich memories for visitors and improves local prosperity, a benefit for all residents.”

Jo Dempster is Chair of Blaby District Tourism Partnership and Director of Sales and Marketing at Leicester Marriott Hotel. She said: “Over the last five years the Tourism Partnership has grown from strength to strength. It has supported the Growth Plan and contributed to its significant achievements. We will build on this foundation for the new Growth Plan. By continuing to work together we can increase visitor numbers, creating a vibrant visitor economy.”